“Attempted Lack of Concern” and the Business of Art
What happens to content marketing when it ceases to be marketing and becomes art?
The podcast episode that’s coming out tomorrow probably took about 25 hours to put together.
That estimate includes research, reporting, scripting, audio sourcing, and editing. It might not be my best podcast episode — but it’s certainly my most ambitious podcast episode in 7 years and 382 episodes of podcasting.
Last week, I posted a bit about the process I’m using to put together podcast episodes nowadays. I’ve started working in a narrative style — or public radio style.
Some business owners get into podcasting because they believe it will be less work than blogging or making videos. They see interviews as a quick way to put together massive units of content. And they assume that podcasting will give them maximum marketing bang for their time bucks. Sean and I are always quick to disabuse podcasters of this notion.
Even the most simply produced interview show should take significant time and work. To my mind, a good interview is a conversation in which the interviewer takes on several roles at once: curious interlocutor, audience proxy, researcher or…
