I’ve learned a lot of lessons this year about marketing with direct leads. I’m not so interested in slow, backdoor sales processes — even though they certainly have their place.

I’m spending more time getting really clear on what I’m offering and just coming out to say it. I believe 120% in our product and it’s value (in the same crumbling market you’re in) even as the marketplace changes.

So while I know how to spin an indirect lead to an unaware audience, I’m finding it much more product to find people who are fed up with what else is out there and be direct about our alternative.