Reset Your Reactivity In 2021

Invest in a proactive approach to planning, working, and growth

2020 has been a year of reacting.

We’ve reacted to the shock to our economies.

We’ve reacted to injustice.

We’ve reacted to the fear of getting sick (or spreading sickness to others).

We’ve reacted to lost contracts and unexpected surges in demand.

We’ve reacted to others’ emotions, needs, and fears.

We’ve reacted to our own grief and fear.

“Reacting” has been a very understandable response to the world around us this year — there is no shame in how we reacted. But, always reacting is not sustainable. It’s also not an effective way to build a strong business.

I propose we make 2021 a year of proactivity.

It’s time to hit the reset button so we can reboot how we perceive and plan for the future.

As business owners, that means we pay less attention to what marketers, social media companies, and 24/7 news media beg us to pay attention to and pay more attention to the priorities we’ve set for ourselves and our companies.