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The Case Against Closing The Crypto Gender Gap
Girl power has descended on crypto — vowing to close the gap. But is this a real financial win for women?
Look out, bros: BFF promises to make it okay to be a woman in crypto. The new web3 venture, BFF is led by Brit & Co founder Brit Morin and Schmidt’s Naturals founder Jaime Schmidt, and backed by about 50 other celebrities, founders, influencers, and artists. I attended their launch workshop on January 26 to find out what they were up to — and whether their empowertising was more of a smokescreen or a rallying cry.
Right upfront, the BFFs (that’s how they referred to themselves) admitted that they weren’t entirely sure what BFF was yet. But they want to make sure ladies don’t miss out on the huge opportunity in crypto! Gwyneth Paltrow, Tyra Banks, and Mila Kunis are BFFs. As are Randi Zuckerberg, Barbara Bush, and Caterina Fake. The event — as well as the marketing behind it — had a distinct girl power vibe.
So it wasn’t surprising that in the first few minutes, Morin described the crypto opportunity as a “once in a generation” opportunity for women while a collage of women’s…
