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What kind of value are you creating?
And is it built to last?
“Give value.”
That two-word mantra has been the guiding advice of content marketing, social media marketing, and online learning products for the last decade. But what the hell does it mean?
We could define “giving value” in terms of serving others, relating information, sharing inspiration, offering tips, telling stories… But with as noble as any of those methods of “giving value” might be, I still don’t think they provide a meaningful framework for understanding value in a way that guides our actions beyond responding to the points system of likes, comments, and shares.
Last week on What Works, I attempted to weave together a number of economic strands that impact the way we see the value we create in our businesses. I looked at the way our time and money is filtered through speculation, financialization, and liquidation — and how the introduction of cryptocurrencies and NFTs into the online influencer space is playing on this value filter.
On Instagram, I introduced a framework for understanding durable value and ephemeral value.
