When You’re a Business Owner, Risk is Unavoidable
Independent work and entrepreneurship are inherently risky—but we don’t like to talk about it
Risk is an inescapable aspect of life. I take a risk every time I get in my car. I take a risk each morning while I run on the side of the road.
Working for myself is a risk.
The question of risk has come up a couple of times since I released last week’s episode & essay on refund policies. What economic risks do I take on when I decide to work for myself? What risks do I take on because it is ethically right to do so? What risks do I attempt to mitigate or avoid altogether?
And is it possible to run a riskless business?
In all my years of teaching and coaching business owners, I can’t remember ever spending time unpacking risk. I’ve also never come across a course or program that includes navigating risk as one of its modules.
This is a significant oversight.
I suppose that acknowledging risk goes against the interests of those teaching aspiring business owners. People probably don’t open their wallets easily if you admit that “achieving your dreams” or “living your best life” will include real economic and psychological…
