Why Knowing What You Know Is So Important As An Entrepreneur

Photo by Kuma Kum on Unsplash

How do you know what works for your business?

And once you have something that’s working, how do you maintain your confidence in the face of outside influence?

How do you objectively weigh new information without denying your own knowledge & experience?

These questions fascinate me.

As do questions like:

• How do I know whether my body is telling me to eat because it wants fuel or pleasure… or simply because I’m bored? (And do I really need to know the difference?)
• How do I know whether I really need a rest day or whether I don’t want to run because it’s cold outside? (And how do I know whether my knowing is influenced by true somatic cues or whether it’s diet culture talking?)
• How do I know whether a goal is legitimately important to me or whether I’m just trying to earn another merit badge? (And do I really need to know what my ultimate goal is in the first place?)

I believe these are the kinds of questions we all struggle with.

We wholeheartedly want to trust ourselves, feel confident about our choices, and do what’s best for us…